Federico Soda T-Shirt Concept
2020, Adobe Photoshop & Adobe Illustrator, 8"w x 5.3"h
A few iterations of a T-shirt design for a friend of mine, modeled after a local soda from his youth.
The initial idea was simply to create a meme, tweaking the name of the soda, Kolashanpan, to his name, Federico.
The idea quickly spun out to possibly isolating the country outline logo and motto ("El Sabor De El Salvador") for printing onto a T-shirt.
Fed also wanted a few different options, including separating his name out into two pieces, to seem more like a corporate brand name, rather than simply his given name.
Finally, a few iterations of a transparent logo printed on a t-shirt, vs. a white background, more label-like logo.
